Ricketts: Another Day, Another (500,000) Dollar(s)by Kyle Michaelis
Having already broken all previous Nebraska records for personal spending in a primary election, Ricketts' quickly dropped another $500,000 into his campaign warchest on Wednesday, matching the same amount he'd reported a week earlier. One million dollars in one week brings Ricketts' personal investment in the Republican primary to a staggering $3 million ($3,000,000).
Now, the family has plenty of money - Daddy (Joe) Ricketts is, after all, a billionaire to whom all these zeroes are not quite as mind-blowing as they would be for your average Nebraska citizen. Still, I can't help thinking that Pete's putting this amount of cash into his political efforts at least required an advance on his allowance.
Heck, if he makes it out of the primary, I'd expect Ricketts might even have to break open the old piggy-bank for a challenge to incumbent Sen. Ben Nelson.
With the ink not even dry on the Ricketts' family bank ledger, it's interesting to wonder what this sudden influx of cash can possibly mean. Ricketts has had the money for focus groups and internal polling all along, but there's really been no indication of what sort of feedback he's been getting.
Is this an act of desperation - pulling out all the stops to make one last go at winning this thing after months of failing to connect with voters? Or, is this a show of confidence, putting Ricketts' money where his mouth is to be prepared to transition his primary campaign into the strongest general election bid possible?
Finally, aren't there any concerns about voter fatigue? I mean, there's only so many ways you can try selling yourself - despite the biggest advertising budget in the world - before you sometimes have to admit that no one's going to buy a defective product.
Of course, when Republican "consumers" have three defective products to choose from on May 9th, who knows how they'll ultimately choose Generic Brand X over Generic Brands Y & Z? Finding out the answers to questions like that is precisely why Ricketts is now spending the big bucks.
And, of course, there's always plenty more where that came from....